Inbound Strategy Camp, designed by Justin Champion, is a free online training kit for those who want to learn how to create a long-term inbound content strategy for their business.
"The secret to inbound success is to add value before extracting value. This guide shows you how."
Dharmesh Shah, CTO and Founder of HubSpot
Google now processes more than 2.4 million search requests per minute. To help solve for their users, Google released a series of algorithm updates with the goal of solving for searcher intent. In a nutshell, if you want your content to rank on Google, then you need to produce high-quality content that search engines deem authoritative and solve for the intent of a searcher’s query. Keeping this in mind can help you design a successful long-term inbound content strategy.